It is about exploring what could happen in the future. Make use of the internal and external scenario analysis tools established and used by the big companies in the market. If you have express permission, this must be verified either by explicit release at the source or by e-mail or letter to the Wikimedia Foundation.
Trends By looking at all of the scenarios, an organisation can check whether a chosen strategy can be maintained under uncertain conditions. Schoemaker . Remember that they are also suppliers to your competitors, who may try to dominate some of them with exclusivity contracts.
Get to know your competitors well, by analyzing the competitive environment, detecting your strengths, identifying points that you are ahead of them, and at the same time the threats, that is, the areas where they can overcome you. Identify their current interests, whether and why these interests have changed over time in the past.
See Wikipedia:Declaration of consent for all enquiries. Scenarios are alternate futures in which today's decisions may play out.