Customers don't think in terms of products--they think in terms of benefits and solutions. Who are your customers? You can also download a filled-in version to use as a reference. We will compete with new equipment retailers through personalized service and targeted marketing to our existing customer base, especially through online initiatives.
However, sellers of new equipment do indirectly compete with our business since a customer who buys equipment no longer needs to rent equipment.
Your marketing program should consistently reinforce and extend your brand. What percentage of that market do you hope to penetrate and acquire?
What segment of the market do I plan to target? The critical perception of a business plan of any company is to show you that your business is worth starting and the idea is worth pursuing.
You can answer all of the questions using keywords and short phrases. In marketing terms, what does your competition do that works well?